Spring is finally here and people everywhere are ready to shake off the winter blues. Likewise, businesses from big to small are looking to not only rebound from a tough 12 months, but adapt in a new commercial and retail environment – one still dealing with the ongoing COVID-19 pandemic. As customers look to cautiously step out and enjoy the better weather, shops, retailers, restaurants, and even larger offices and facilities have an opportunity to capture some of this renewed interest, attention, and value.
To do so, however, requires managers, owners, and operators rethink some aspects of their business, and aim to provide new ways for patrons to enjoy new experiences at their establishments. After you’ve successfully completed your business reopening checklist, use these 4 tips to help your business not just survive, but thrive in a post-pandemic world.
1. Focus on Your Core Customers
When developing an approach to cultivating new business, start at who makes it all possible: your core customers. These are the people who have a genuine interest in what you offer, are most likely to buy your product, and enjoy the wide range of services. Once you’ve identified your basic customer demographic, it’s time to explore how you can provide them with even better products/services that fit their desires in this new landscape. For example, small business retailers who may have invested in purchase fulfillment via online shopping over the fall and winter may want to begin to explore if their core customers are interested in returning to an in-store experience. If so, creating that experience for those customers can drive stronger connections through a renewed and unique retail experience.
2. Use Direct Connections to Drive Interest and Loyalty
This follows directly from the first point. Your customers – and potential customers – are out there and looking for what you can give them. But with so many brands and companies also reaching out into the airwaves, cutting through the noise to reach your customers can be a challenge. This is where businesses are getting creative during the pandemic. To start, building interest through social media is a great way to open up potential relationships that last. Not merely through posting product offerings, but reaching out directly to communicate with community members in real time. Having a social media presence is instrumental for companies in both business-to-customer and business-to-businesses spaces, letting them get creative with messaging and marketing, and grow their brand to their core customer base.
3. Provide Safe, Memorable Experiences
You’ve identified your core customers, you’ve started reaching out to them, and now you’ve built direct relationships with the people who are most interested in your business. Great work!
After spending so much time inside, separated from so many others with a different routine, customers are craving the chance to venture out into the world and experience new, different things in a safe way. Whether you run a small shop, a restaurant, an office space, or even a commercial facility, your business can adapt to provide a safe, memorable way to experience what your company has to offer. Start with safety: use SteraMist® to completely sterilize your business space to get it ready for patrons. With its ability to reach difficult surfaces and 6-log kill rate, SteraMist® is the superior cleaning solution that goes beyond simple disinfectant wipes and sprays to provide superior, safe sterilization for your customers, your staff, and your employees.
4. Build Long-lasting Relationships
Long-lasting relationships are the key to success in any industry. While companies have been building customer loyalty online through social media and in the real world by providing safe, fun, enjoyable experiences in sterilized environments, constantly striking new relationships is crucial to growing any business and welcoming new clients into the fold. At STER-OL Infection Control, we have welcomed a litany of new partnerships to help expand our services across the province, including with GaiaDigits Inc., Daedalus Safety Group, and A-Tech Engineering. By working together with our many partners and affiliates, we look forward to continuing to provide the many businesses and people of Ontario with long-lasting sterilization services that are able to help businesses of all sizes thrive in this new environment.
Get your company set up for success this spring with a FREE quote today.